Paolo Flammini, CEO of Infront Motor Sports, commented: “Passion, competition and accessibility are three key values that we continuously endeavour to communicate to our audience. People perceive and recognize them appropriate for SBK. The road is our origin: SBK comes from the roads, our bikes are production-derived bikes, our races are competitive and exciting and enable fans to identify themselves with the riders. This is why we have chosen to further develop the chevron, a familiar icon from the roads worldwide, as a key visual element for the new SBK brand family and bring it to life wherever we can.”
This is such a great thing for the success of motorcycles on the road accross the world. Many countries have definitely found motorcycles to be a more-than-viable means of transportation, from scooters to rockets on two wheels but here in the states and many other countries I feel there is still a very large space to fill in this area. Popularity is the means to that. Between fuel prices, the effect on the roads physically, the congestion aspects, and just simple fun and enjoyment, motorcycles are the place to sit your butt. Whether in cars or any other vehicle, some people are going to be excessive and cause "trouble" so the argument of safety is silly to me. For those concerned about trying your hand at "Riding", "Don't knock it till you've tried it".
James
Read more about the new look at: InFront Sports & Media, RoadRacingWorld, and/or TwoWheels Blog
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